HKTB Launches New Summer Promotion “Hong Kong Summer Fun” in Partnership with the Business Community to Attract Overnight Visitors and Boost Local Spending

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• Hong Kong Summer Fun leverages mega events and business partnerships to offer hundreds of thousands of deals across attraction, dining, transport and shopping, aiming to attract overnight visitors and boost multi-sector consumption

  60% confidence

• Sun Life has supported local dragon boat activities for 17 consecutive years; approaching its 135th year in Hong Kong, it remains committed to preserving dragon boat heritage and this year sponsors cancer survivor and secondary school student teams

  60% confidence

• The Sun Life Hong Kong International Dragon Boat Festival runs longer, features a stronger race line-up and more vibrant entertainment than prior years, offering an experience found only in Hong Kong and showcasing Hong Kong's position as the Events Capital of Asia

  60% confidence

• The 50th Anniversary Fishermen Invitational Cup and 50th Anniversary Championship pay tribute to dragon boat racing while reflecting commitment to preserving traditional culture and promoting sustainable development of the sport

  60% confidence

• The Dragon Boat Festival brings together local communities and global visitors to celebrate a shared festive spirit while inspiring people to live healthier lives

  60% confidence

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