One million Americans have vanished from the new-car market — and it’s exposing a chilling US middle-class crisis

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• Automakers have little incentive to produce cheaper vehicles because selling high-margin trucks and SUVs is more profitable than chasing volume through discounts

  60% confidence

• US new-vehicle sales are expected to remain at approximately 16 million or fewer this year, with no return to the prior pace of 17 million expected until much later in the decade if at all

  60% confidence

• Approximately one-quarter of vehicle models in the US are priced between $25,000 and $35,000, while a larger share now costs more than $55,000

  60% confidence

• The vehicle affordability crisis is a real threat to the auto industry

  60% confidence

• The inability of Americans to buy new cars is proof of something fundamentally wrong in the general economy

  60% confidence

Cited in these Via News reports

• One Million Americans Quit New-Car Market as U.S. Tariff Inflation Reaches 3-Year High →